A strategy for the dissemination outputs at the national, EU and global levels

Abstract

To effectively communicate and disseminate the outputs of CropM and MACSUR per se at national, EU and global levels it is essential that we engage with the appropriate audiences and tailor the level and depth of the outputs accordingly. Consequently for the range of stakeholder outputs there will be a staged period of engagement with stakeholders in the policy and industry sectors (and where appropriate others). This will be driven by the strategies outlined in WP6.3-4 (Strategies for engagement on adaptation and mitigation with national and EU policy makers and with the agro-food chain sector). 

Once enacted and the feedback collated these response will facilitate the co-construction of an appropriate dissemination strategy. Aligned with this will be a series of standardised dissemination routes that will deliver globally but will then often be followed up by a more local (national) output/dissemination activity tailored for that region. 

The dissemination strategy will include but will not be limited to multiple and various methods of information distribution including 

• Scientific papers and presentations. 
• Agricultural sector/industry focused talks/presentations and workshops. 
• A fully developed and interactive website (part of the larger project). 
• Social Media 
• Podcasts and WebTV with key actors in the crop and climate change arena including scientists, and stakeholders (policy, agriculturalists and industry representatives). 
• Integration with the cognate EU platforms, e.g. EIP Agricultural and Sustainability, EIT-KIC Climate Change(ETP), the appropriate ETPs (http://cordis.europa.eu/technology-platforms/individual_en.html) and major EU projects such as SUSFOOD etc.